Extract from BHEL, Tiruchy’s house magazine 1st April 1979
” It is a matter of pride that in the all India Family Welfare Slogan contest two members
of the BHEL family have shared the first prize of Rs.1000. J.Swaminathan, Design Asst.coined
the slogan DELAY THE FIRST, SPACE THE SECOND AND STOP THE THIRD.
The joint winner is Mrs. Rukmini Parthasarathy, Principal of the Gitanjali School run by the
Ladies Welfare Center of Bhel, Hyderabad. Her slogan:LET’S HAVE TWO, THE FIRST AND
THE LAST. She is the wife of Mr.V.V. Parthasarathy, Manager, Public Relations, Hyderabad.
As many as 40,000 entries were considered and two of the best were naturally from BHEL.”